Delta Cafés joins Portugal Rugby Youth Festival

The Portuguese coffee market leader joins the largest European youth rugby tournament for the first time

Delta Cafés is the latest brand to support the Portugal Rugby Youth Festival (PRYF). The Portuguese coffee market leader is joining the largest youth rugby tournament in Europe, which in its 11th edition, taking place on April 13 and 14 at the University Stadium in Lisbon, will bring together 3 000 young players from 118 teams, of which 55 come from outside Portugal. The 15 000 visitors expected each day of the event will, therefore, have at their disposal the familiar and tasty Delta coffee they know so well.

Delta Cafés' support of PRYF is part of its broad sponsorship strategy, ranging from cultural events to sporting events and social solidarity. In this context, the association of the brand with rugby and youth sports reinforces the brand’s position by identification with the values of the modality, such as integrity, respect, discipline and passion.